Commercial creative in her impact era

Tara Shelton is a creative director and brand visionary with over 15 years of experience building brands, businesses and communities. Known for her big ideas and laser focus, she has founded and scaled businesses and consumer brands, achieving multi-million-dollar growth and leading teams to deliver bold, impactful work.

After exiting her own business in 2022 and taking a ‘power pause’ to have her third child, Tara returns with a clean slate and renewed ambition to make her next game-changing career move. Now in her ‘impact era’, she is positioning herself for hire as a vision partner to brands open to fractional roles in creative direction and brand strategy. Her work engages communities, drives revenue and creates cultural influence.

She also has a personal body of activist work in the changemaking space called Motherism — the unfinished business of feminism, for mothers.