Tara experienced PNDA with her first two children while trying to keep alive the two things she loved most: her business and her babies. When she became pregnant with her third child, she made the decision to go all in on the biggest job of all — motherhood. She chose to exit her business and gift herself the maternity leave she had never been able to take while running her own company.
This decision poured fuel on a spark she had been journaling about for years: a personal passion project she calls Motherism.
Motherism began on Instagram with hot pink, feverish lettering that jabbed at the status quo and struck a nerve in the collective consciousness waking up to the fact that things are not as they should be. It dares mothers to take up space, speak their truth, and amplify the voices already making a difference.
Motherism
is the unfinished business
of feminism - for mothers.
Motherism officially launched on Mother’s Day 2024, but it really began in the tear-stained journal entries that followed Tara becoming a mother in 2016. After she had finished hating herself and her business, she began to turn on the value system that raised her, the same system that had given her everything she thought she needed to survive, and the same one capitalism conveniently profited from: feminism.
Through her pain and matrescence, she came to believe that mothers need their own kind of feminism. She began to turn her rage into a productive movement to make mothers seen, heard and valued, with the dream to create disruptive innovations that truly serve mothers.
Motherism began with hot pink, feverish lettering that jabs at the status quo and strikes a nerve in the collective consciousness waking up to the fact that things aren’t right as they are.
Motherism dares mothers to take up space, speak their truth, and back the voices already making a difference.
If we move enough people,
we’ll start a movement.
Right now, Motherism is one mother moving her message through bold ideas and creative expression. But with the right partners, it can become a force that reshapes culture, policy, and how we value and support mothers.
Creative Collabs
Tara is seeking partnerships with mother-centred organisations to creatively amplify the voices and needs of modern mothers.
Her first collaboration with Parents Work Collective and journalist Virginia Tapscott resulted in a successful Kickstarter campaign, raising over $34,000 in just 30 days to crowdfund the self-publishing of the book All Mothers Work. The book will be available in September 2025.
Mother Mentoring
Tara is currently piloting 1:1 ‘Mother Mentoring’ sessions, drawing on her experience as a Mother, business owner, Creative Director, and start-up coach. These sessions offer deep connection, kinship, and practical coaching for mothers navigating their ‘now what?’ They provide clarity, confidence, and actionable steps to help women turn pain into power and become changemakers for themselves, their children, and the world.
Artivism
“The role of the artist is to make
the revolution irresistible"
Toni Cade Bambara
Tara’s creative activism (or ‘artivism’ ) brings Motherism to life through bold, hand-lettered statements in feverish hot pink paint pens. For now, her work lives on Instagram @motherism, but the vision is to expand across new mediums and public spaces to seduce society into the change mothers want.
We respectfully acknowledge that the term ‘Motherism’ has other meanings. Notably, Catherine Acholonu, a Nigerian writer, formally defined it in 1995 as an Afrocentric alternative to feminism rooted in motherhood, nature, and African tradition. In her words, “Motherism is the alternative to feminism for African women.”
Motherism’s first collaboration is with journalist Virginia Tapscott from Parents Work Collective; a successful Kickstarter campaign that raised over $34k in 30 days to self-publish the book ‘All Mothers Work’.
