SHE'S A DREAMER, SHE'S A DOER, SHE SEES POSSIBILITY EVERYWHERE
SHE'S A DREAMER, SHE'S A DOER, SHE SEES POSSIBILITY EVERYWHERE
Tara Shelton is a creative director, brand strategist and entrepreneur
With over 15 years of experience across Australia and the UK, she has founded multiple ventures, built and scaled an award-winning creative agency, and helped bring more than 250 start-ups to life.
She is the founder of Dream & Do, a creative agency specialising in branding start-ups, and Little Succers, an e-commerce and events business that grew from a pop-up into a nationally recognised brand, generating over half a million dollars in annual revenue.
What She’s Built…
Founded 5 businesses across services and retail
Built Dream & Do into a go-to agency for early-stage founders, branding 250+ businesses
Founded and scaled Little Succers from concept to $600K+ revenue business, including retail, events and flagship store in Neutral Bay, Sydney.
Created Australia’s first “Build Your Own Terrarium Bar”, blending product, retail experience and brand
Delivered workshops, activations and experiences for brands including Canva, Adobe and major national retailers like Big W and Westfield.
Co-led a successful crowdfunding campaign for Parents Work Collective,raising $36K+ to self publish All Mothers Work by Virginia Tapscott
Worked across agency, start-up and brand in both Australia and London
Designed in-house for purpose-led NFP’s including Gidget Foundation Australia and served as Non- Exec Director for NFP, Parents Work Collective
Founded Motherism, a creative and cultural movement advocating for mothers across work, policy and culture
Why She’s Different…
Tara’s work is defined by her ability to bridge:
Creativity and commercial outcomes
Personal identity and brand strategy
Entrepreneurship and lived experience
She has not only advised on brands, she has built, scaled and exited her own, giving her a rare combination of strategic thinking and real-world execution.
Where She’s Going…
Tara is now focused on the next chapter of her work.
She is available for fractional creative director + brand strategist roles or contracts.
She can also be booked as an inspiring speaker on the topics of creativity, identity, motherhood, mental health and entrepreneurship.
Your vision partner
Tara works with founders, organisations and institutions who are ready to bring big ideas to life
Brand Strategy, Product Development and Creative Direction
Business coaching
Keynote speaking and workshops
Partnerships and collaborations