SHE'S A DREAMER, SHE'S A DOER, SHE SEES POSSIBILITY EVERYWHERE

SHE'S A DREAMER, SHE'S A DOER, SHE SEES POSSIBILITY EVERYWHERE

Tara Shelton is a mother, creative director, brand strategist and entrepreneur known for building brands, businesses and movements that cut through.

With over 15 years of experience across Australia and the UK, she has founded multiple ventures, built and scaled an award-winning creative agency, and helped bring more than 250 start-ups to life.

She is the founder of Dream & Do, a creative agency specialising in branding start-ups, and Little Succers, an e-commerce and events business that grew from a pop-up into a nationally recognised brand, generating over half a million dollars in annual revenue.

Her work spans brand strategy, creative direction, campaigns, retail, Follow and connect with Tara on Linked In or Instagram

What She’s Built…

  • Founded 5 businesses across services and retail

  • Built Dream & Do into a go-to agency for early-stage founders, branding 250+ businesses

  • Founded and scaled Little Succers from concept to $600K+ revenue business, including retail, events and flagship store in Neutral Bay, Sydney.

  • Created Australia’s first “Build Your Own Terrarium Bar”, blending product, retail experience and brand

  • Delivered workshops, activations and experiences for brands including Canva, Adobe and major national retailers like Big W and Westfield.

  • Co-led a successful crowdfunding campaign for Parents Work Collective, raising $36K+ to self publish All Mothers Work by Virginia Tapscott

  • Worked across agency, start-up and brand in both Australia and London

  • Designed in-house for purpose-led NFP’s including Gidget Foundation Australia and served as Non- Exec Director for NFP, Parents Work Collective

  • Founded Motherism, a creative and cultural movement advocating for mothers across work, policy and culture

Why She’s Different…

Tara’s work is defined by her ability to bridge:

  • Creativity and commercial outcomes

  • Personal identity and brand strategy

  • Entrepreneurship and lived experience

She has not only advised on brands, she has built, scaled and exited her own, giving her a rare combination of strategic thinking and real-world execution.

Where She’s Going…

Tara is now focused on the next chapter of her work.

Through the evolution of Dream & Do and the development of Motherism, she is building a platform of keynotes, workshops and creative tools centred on:

  • creativity as a future skill in the age of AI

  • personal identity as a commercial asset

  • new models of work in the age of AI

  • reimagining the combination of career work and care work across culture and policy

She is currently refining this body of work behind the scenes, with a relaunch planned for later in 2026.

Work with Tara

Tara works with founders, organisations and institutions who are ready to build what’s next.

  • Brand Strategy, Product Development and Creative Direction

  • Business coaching

  • Keynote speaking and workshops

  • Partnerships and co-creation collaborations