Happy Way was founded in 2015. The founders engaged Dream & Do at the brand's inception, and our collaboration continues today. Happy Way is a protein powder brand focused on women who want more energy. We established and built the brand around the tagline 'Powders to Unlock the Universe.'
Services Rendered
★Brand Concept ★ Brand Strategy ★Copywriting and tagline ★Brand Bible and Style Guide ★Creative Direction ★Website Design ★All Packaging Design ★New Product Development ★Social Media Content ★Social ad content ★Murals and brand experiences ★Art-direction and production of photography campaigns
Photographer: Prue Aja Illustrator: Rachel Chu
Hien Nguyen
Co-founder / Director of Happy Way
Tara is a brand visionary who takes you the distance.
We started working with Tara back in 2015, and it was a game-changer. We entrusted her with everything from crafting our core brand concept and strategy to website design, packaging, marketing materials, and even our social media presence.
Tara doesn't just execute – she's a visionary. She has a knack for thinking outside the box and bringing out our brand's unique personality, all while keeping our core vision and goals firmly in sight. This is evident in everything she created for us, from the catchy tagline to the eye-catching packaging. Even today, after years of growth and evolution, Tara's fingerprints are still all over our brand – a testament to the depth and timelessness of her work.
Whether you're a startup just getting your feet wet or an established brand looking to amplify your message, we can't recommend Tara highly enough. She's an invaluable partner who will help you not just build a brand, but build a brand that resonates.
